When Herbal Medicine, Goes Global?

Tolak Angin is a brand of Indonesian herbal medicine (or here in Indonesia we call it as “jamu”), and was established in 1930 by PT SidoMuncul. It is by far one of the most recognizable herb brand in Indonesia. Tolak Angin has been exported to several other countries as well, such as Japan, Hong Kong, ASEAN Countries, even to Middle East, Europe, and the United States. How could a single traditional herbal medicine brand manage to go international?

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